Digital & Television Commercials
There has been a revolution in video advertising
Video advertising has undergone a revolution as technology advanced, altering how consumers encounter ads and decide on purchases. Previously, ads were limited to TV, print, and physical spaces. However, the internet has consolidated all these channels, with platforms like Instagram, YouTube, and Facebook hosting paid ads and sponsored content.
By the numbers
In terms of numbers, the landscape of commercials and digital advertising has transformed. The Interactive Advertising Bureau presents enlightening statistics:
Digital ad revenue exceeded $1 billion for the first time in 2018.
Mobile and video advertising was up 40% from 2017.
Ad revenue from digital video increased from $11.9 billion in 2017 to $16.3 billion in 2018.
The 2017 CMO survey indicates an anticipated 89% surge in social media spending by marketers by 2022, comprising 18.5% of their budget.
The same survey forecasts a 32% increase in social media advertising budgets in 2018, nearly doubling by 2023.
As of 2018, Hootsuite reports a 13% rise in social media users to reach 3.196 billion, with 42% engaging actively.
Understanding the Audience and the Process
Understanding the Audience and the Process
Phew! That was a lot of information. However, it showcases how social media and digital advertising have revolutionized the industry and particularly impacted commercial production.
What remains unaltered is the artistry of short-format videos. Each shot carries significant weight due to their brevity. Extensive pre-production planning is imperative to ensure every second is maximized. Attention spans have shifted, and scrolling dominates the game. Businesses now face greater challenges in capturing and retaining viewers’ attention.
Selecting a commercial production company
Top commercial production firms collaborate with clients to devise an exciting and captivating commercial that highlights their business or product. When choosing a production house, consider these vital inquiries:
- Does the company grasp your advertising production requirements and the intended purpose of the video?
- Do they possess expertise in various commercial video styles, and does their portfolio align with your vision?
- Does their creative approach resonate with your target audience?
- Are they committed to a well-defined schedule, budget, and timeline, with clear milestones in place?
At Adeet Media Hub, we love the challenge of capturing an audience’s attention and telling a compelling story efficiently, especially when that attention is being viewed by thousands of potential customers. There is a real opportunity, through outstanding commercial production, to capture a brand, highlight a product, and leave them wanting more with a compelling call to action.
Contact us today to learn more about our Product video production services and how we can help you create outstanding video content!